It’s been a good year for CanaleComm’s clients. Even as the stock market overall had more frightening drops than Space Mountain, we’ve observed that our publicly held clients performed pretty well—better than most, by our estimations.
But because we’re not the type to sit around wondering if our estimations are correct, we decided to put our theory to the test. We entered all of our publicly traded clients into a fake portfolio (we call it the CanaleComm Index) to measure year-over-year performance.
Here’s what we found: If you invested $1,000 in the CanaleComm client portfolio one year ago, you would have earned 15 percent; that $1,000 would be worth $1,150 today. By comparison, Nasdaq as a whole gained only 8 percent over that same period, and the S&P 500 (500 largest companies) gained a meager 1.25 percent.
Our clients have achieved a range of impressive milestones in 2015, and investors have rewarded them. But we’d like to think that their proactive corporate communications and investor relations strategies also had positive implications on stock performance.