From BIO International Convention to AdvaMed, conferences exist for every facet of the life science industry. Each one provides the opportunity to enhance your reputation among your peers—with speaking opportunities being perhaps the most direct, high-profile vehicle for sharing your expertise.
Lucky for you, life science conventions solicit for speakers and session topics that can share relevant information to the audience. Having developed successful proposals for clients across the life science spectrum, CanaleComm offers the following tips for creating an abstract that gets the green-light.
- Start planning early. Visit the conference website and make phone calls as you research deadlines and guidelines for submissions. You’ll need to build in time to plan the topic, write a compelling and succinct proposal and have it reviewed by the appropriate people at your company. For example, for the BIO International that is held every year in June, CanaleComm begins brainstorming panel topics and recruiting participants in August of the prior year.
- Pinpoint what makes you special. What is the unique area of expertise that no one else in the industry has but you? What niche point of view can you offer to a timely industry conversation or debate? What highly relevant problem have you figured out how to solve? These are some of the questions we use with clients to mine for topics that will grab the attention of convention planners. Remember, the purpose of a conference session is to educate, not advertise. A promotional proposal will be disregarded by convention planners.
- Write for your desired audience. When developing your speaker proposal, be very clear about whom you envision in your audience, what those people will learn, and why they absolutely must hear what you have to say. It may help to envision a description of your session in a conference guidebook: What headline and description will capture attention of attendees?
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