Pam Lord joined CanaleComm on Day One, back in 2010. Jumping from big, global Porter Novelli Life Sciences to a boutique firm was a no-brainer — She loves to be the trusted wingman to her client CEOs and CFOs, providing high-value counsel to drive their strategic communications and build their and their companies’ reputations.

Having focused on life sciences since joining IR/PR firm Atkins + Associates in 2001, Pam has navigated the highs (positive data! pharma acquisitions! investments!) and the lows (negative data, wind-downs) for therapeutics, diagnostics and tools companies. She’s equally adept in working with private and publicly traded clients; she and her teams have won Silver Bernays Awards from the PR Society of America for both PR and IR campaigns.

Before embracing antibodies and LTDs, Pam was a PR counselor at high-tech firm Eastwick Communications in Silicon Valley, working with Adobe, Sun Microsystems and “dot-com” B2B software makers with names like Blue Pumpkin. (Those were the days!)

When she reconnects with former classmates from University of California, Santa Barbara, they’re not surprised that she parlayed her double major in dance and communications to work in PR and marketing with San Francisco Ballet for the first decade of her professional career. Working with non-profit organizations taught her how to be creative and resourceful in order to maximize budgets and generate substantial ROI, skills that are highly valuable for her current clients in the life science industry.