Mirum PharmaceuticalsCreating Transformative Medicine for Rare Liver Disease

Public Relations & Patient Advocacy.

A newly founded company, Mirum needed to build a strong corporate reputation to support its drug development and fundraising efforts. Through forging strong relationships with the patient community and advocacy organizations and telling their story to the media, Mirum was able to communicate its key messages to the audiences who needed to hear them most.


A corporate positioning with Mirum’s executive team informed strategy moving forward, providing insights for creating differentiated messaging and a strong brand identity.


Mirum is driven by the patients they’re seeking to treat. Using a vibrant color palette, tasteful animations and custom photography, Mirum’s website resembles the patient community they serve.