Out of the Lab and Into the Newsroom: Everything Biotech Execs Need to Know About Working With the Media

If you work in biotech, you’re likely familiar with publications such as BioCentury and Xconomy—and, of course, the local newspaper and business journals that cover your industry. But do you know the best way to approach reporters at these publications when you have news to share? Or how to respond when they contact you for a comment?

Two upcoming workshops—one in San Diego, and one in San Francisco—will address these questions and more, putting biotech execs on the road to media magnificence. The events will feature award-winning biotech journalists who will share best practices for working with media and give attendees a chance to pitch their best story ideas on the spot. Media relations experts will be onsite to help you tailor your story ideas to each journalist.

Both panels will be moderated by life science communications guru Carin Canale-Theakston, CEO of Canale Communications Inc. “Attendees will walk away with greater confidence in working with reporters at key life science news outlets,” Canale-Theakston said. “Face-to-face feedback from reporters and coaching from media experts will open new doors for life science executives and communicators.”

Following a rapid-pitch session, in which participants have one minute to convince a journalist why he or she should write about their company, reporters will select the pitch they found most compelling. The winner will get a chance for a follow-up interview (although media coverage isn’t guaranteed).

Register today for the event closest to you:

San Diego: Thursday, Nov. 3, at Johnson & Johnson Innovation, JLABS (JLABS)


  • Bruce Bigelow, editor of Xconomy San Diego
  • Brad Fikes, biotech reporter for the San Diego Union-Tribune
  • Mandy Jackson, west coast editor of Scrip Intelligence
  • Brittany Meiling, biotech reporter for the San Diego Business Journal
  • Moderator: Carin Canale-Theakston, CEO, Canale Communications

San Francisco Bay Area: Tuesday, Nov. 15, at JLABS @ SSF


  • Victoria Colliver, health reporter, San Francisco Chronicle
  • Michael Fitzhugh, staff writer, BioWorld Today
  • Ron Leuty, biotech reporter, San Francisco Business Times
  • Susan Schaeffer, editor, BioCentury
  • Moderator: Carin Canale-Theakston, CEO, Canale Communications

We look forward to seeing you there!

Canale Communications ©2021