Three Hermes Awards later: Uncovering each client’s brand truth

By BEN PATRIQUIN
LinkedIn / August 10, 2020

At CanaleComm, our life science clients are shaping human health. It’s our job to make sure we can responsibly communicate the life-changing, groundbreaking things they’re accomplishing,

This is why I’m so proud to announce that CanaleComm’s creative team was awarded with three different Hermes Awards this year. It’s not only about the incredible work that our design and web development teams are achieving — it’s about successfully translating the incredible work that our clients are doing, too.

Every client has a different brand truth. It’s our job to extract it, making sure it’s reflected on the page in a way that’s artistic, unique and to the point – all at once.

The websites we build for our clients are more than just a virtual space to hold their information. These websites are a place to highlight a company’s humanity, or “brand truth.” Every client has a different brand truth. It’s our job to extract it, making sure it’s reflected on the page in a way that’s artistic, unique and to the point – all at once.

There’s always a balance when creating a biotech website: Some clients prefer a high-science focus, while others lean more towards being patient-centric. But regardless of whichever design or emphasis they settle on, the truly successful ones are those that showcase the humanity at the core of the company.

Take Teneobio, for example, and the notion of “discovering the undiscovered.” We hoped to take the user on this journey by using animation, custom scientific illustrations and beautiful imagery. Multi-specific antibody drugs are not an easy concept to grasp. But through the website design, the user can immediately understand the novelty of Teneobio’s medicines.

And then there’s Mirum, a company developing potentially life-saving treatments for children with rare liver diseases. We conducted multi-day photoshoots with patients and their caregivers, using bright and colorful branding to compliment the vibrant photos on the site. Through this shoulder-to-shoulder process, we were able to truly capture the essence of who Mirum is.

Finally, we have Amplyx, a client we’ve been growing with over the past few years. As Amplyx evolved, we worked hand-in-hand with the team to ensure their brand truth reflected their new mission. While their science and their story are both complex, we used visual storytelling to show a very concise, easily-understood message.

Cheers to the many accomplishments of the CanaleComm team, and cheers to the many accomplishments our clients are making in shaping healthcare as we know it.

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